Driving to everyone’s favourite desert. Gelato!

Augustus Gelatery

PROJECT INFORMATION

Augustus Gelatery is a gelato shop with over 10 locations around Melbourne Australia, Augustus Gelatery Produce their gelato on site daily and satisfy everyone’s sweet tooth with their range of flavors.

The AG brand is very loyal as AG are know for their range of flavors and strongly established brand presence in the gelato space. AG wanted to leverage that brand loyalty and social media following to raise more attention for one of their locations.

Pain Points

Trying to stand out from the competition on social media.

The AG brand is very well known for their amazing ice-cream, amassing over 7,000 followers on Facebook. And with over 10 locations all over Melbourne to be able to reach everyone with a gelato craving. But although there was a strong community online, there was always the feeling that they weren’t capitalizing on it as well as they should.

Solution

24/7 engagement with the strong online community.

PlayChat developed a highly engaging chatbot which showcased all of the flavours AG had to offer, as well as ran a viral competition which reached over 60,000 people in the span of 30 days, and over 900 messenger conversations in the span of 30 days. All of which propelled AG’s Facebook page to newer heights because of the engagement through messenger. We were able to introduce “Augustus Rewards” a digital loyalty/rewards program which worked all inside of Facebook messenger and gave points to customers who came in for a gelati and for referring friends to the digital loyalty program, enabling Augustus Rewards to bring in new people because of the points per referral system built into the loyalty program.

No other competitor was engaging with their customers like AG, as we were able to utilize Facebook messenger’s full power and create and engaging system which helped bring in new customers into the growing gelato brand.

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